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Sure-fire Ways to Kill Your eBay Business10
Sure-fire Ways to Kill Your eBay Business. It's
surprisingly easy to kill your eBay business, if you're not careful - sure, you
can start over from scratch without it costing you anything, but do you really
want to? Still, if you want your business to end up dead in the water, here are
some simple ways to do it. Lie
about an item: Say it works fine when it sometimes doesn't work. Say it's in
perfect condition when it has a scratch. Your customers will hate you! Post
whenever you feel like it: Make sure to leave your customers hanging around,
wondering when their item is going to turn up. This makes sure they buy from
someone else next time. Let
items end anytime: Few people will be around to care about your auction if it
ends in the middle of the night. Why go to the trouble of working out whether
auctions will end at a good time? Don't
bother with email: Customers are just timewasters anyway. eBay businesses are
supposed to run themselves! Never give informed responses to questions about your
item. Sell
rubbish: Really, it's just eBay. You can just sell any old tat from the market
for a 200% profit. Let quality be someone else's concern - I mean, really, what
do they expect for that price? Refuse
to give discounts: You know what your items cost, you know what your profit
margin is going to be, and you're not going to negotiate. Remember that giving
customers special deals might make them feel good and come back to you again. Make
your listings ugly: As many colours, flashing lights and animations as possible
will really give those customers a headache. Write as much in CAPITALS!!!! as
you can. Preferably big, red capitals. Be sure to use the fonts Impact and
Comic Sans. For an extra special touch, see if you can figure out a way to add
some music. Don't
take photos: It's such trouble, after all. If buyers are picky enough to
actually want to see items before they bid on them, then screw 'em, that's what
I say. Write
short descriptions: Be as brief as possible, and use lots of mysterious
abbreviations. This obviously makes you look very cool. You can even just write
the title again in the description box. Think of the effort you'll save! Use
reserve auctions: Now, this is a fairly controversial final choice, but it
really is one of the best ways to scare away your customers. They'll see
'reserve not yet met', and click that 'back' button before you know it.
Luckily, they can always bid in a normal auction for the item somewhere else. Now
that you know the ten ways to kill your eBay business, how about we explore
what to do if you want to do the opposite, and make a success of it? The next
email will give you ten steps to successful selling on eBay.
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